Milano Moda Donna
Milano Moda Donna is a marathon of seven days (from February 20th to 26th) in which buyers, journalists, photographers, designers, models and celebrities will be enjoying a never-ending flow of clothes and glamour to present 2013 fall-winter women's collections. Milan is the prestigious location where there will be more than 170 fashion shows and presentations of maisons which contributed in promoting the Made in Italy all over the world. For a few years, the city has tried to turn the fashion week into an opportunity to involve as many people as possible in the event, often clashing against the fashion shows elite circles. First of all, the heart of the fashion shows has moved to the Fashion Hub located among Piazza Duomo, Piazza Castello and Piazza Cordusio and, moreover, many designers have prepared live videos to be broadcasted on the ad hoc walls located next to the Loggia dei Mercanti, as well as online streaming videos and further events to promote their brands.